Originally written for the 2024 BulkBreak Europe Magazine
In the fast-paced world of shipping and maritime, leadership is not just about steering ships through rough waters—it’s about seeing a course towards inclusivity and progress. Being in this industry for decades, I’ve learned that success goes beyond just business growth; it’s also about fostering a culture of respect and empowerment.
Starting in Maritime
My journey began in the 1980s in the shipping department of what is now Equinor. As the only woman in the department, I faced challenges that ignited a passion for championing diversity and inclusivity. Through ups and downs, I’ve realized the importance of embracing diverse perspectives and driving change from within.
Championing Diversity
As an active member, co-founder, and first president of WISTA Norway (Women’s International Shipping and Trading Association), I’ve seen firsthand the impact of this organization in breaking down barriers and promoting diversity. It’s a driving force in creating a more inclusive industry, providing vital support for women to thrive in their careers.
The decision to found my own company was a strategic choice, aimed at bringing fresh perspectives to an industry in transformation. The widespread underrepresentation of women in shipping and maritime, along with instances of disrespect and harassment in the workplace, highlighted the need for change.
Today, some companies and individuals are stepping up, take charge and develop changes leading to tangible improvements in workplace culture and gender equality. Yet, there’s still much ground to cover on the journey.
Positive change
As I navigate the waters of the shipping sector, my commitment to inclusive leadership remains strong. It’s not just about business growth; it’s about the growth and success of every individual on the team, both men and women.
At the heart of my leadership philosophy is the belief in serving others with dedication and empathy. Leadership isn’t just about numbers; it’s about nurturing a culture of respect and belonging. By infusing values and compassion into company culture, we drive sustainable growth and unlock the full potential of our teams.
The Role of Leadership Values
I believe leadership values and behaviors are essential for shaping organizational culture and fostering success. They provide a guiding framework, instilling trust, accountability, and engagement among team members. However, for these values to be effective, they must be consistently demonstrated through actions over time.
Changing behavior takes patience and commitment, but when leaders align their actions with stated values, it creates an environment where individuals feel valued and motivated to contribute their best. This alignment not only drives performance and attracts top talent but also ensures the long-term sustainability of the organization. In essence, leadership values serve as the foundation of a thriving organizational culture, where collective goals are achieved with integrity and purpose through consistent behavior change.
In an industry evolving rapidly, fostering a supportive and respectful environment is morally right, and it is also strategically smart. By embracing diversity and inclusion, we create a workplace where everyone can thrive.
Steering Toward an Inclusive Future
As leaders in this industry, it’s our responsibility to steer toward a future where every individual feels valued and empowered. Together, let’s navigate the waves of change with determination, compassion, and courage.
Eli Gjesdal is 2024´s Women in Breakbulk Europe lead speaker.
See the full magazine here.
